About Us


Rhua is a home grown brand founded by mother-in-law and daughter-in-law duo. Ritu, a fashion designer had a vision to create an Indian affordable luxury ensembles. Her design language is sophisticated yet regal, sensitive yet bold, subtle and intricate. Her vision came to life when Shruti joined hands and gave it a brand.

Rhua is an Indian affordable luxury brand with timeless ensembles apt for every celebration. Our signature is the harmony of intricate handcrafted embroidery, subtle colours and simple yet sophisticated designs.